*Vuitton at Yale*
Here’s guerilla marketing–if we can call it that–that knows its audience. Alex pointed me to this report on Louis Vuitton sidewalk chalk ads targeting Yalies. Apparently, the stunt was perpetrated by some kids in “Save Louis” t-shirts; it isn’t really clear whether they were compensated as marketers or doing it as an ironic stunt. Anyone know the low-down on this one?
May 2nd, 2005 at 10:53 am
Save Lois Vitton? From What exactly?
Lawmeme posted: Yale’s Louis VuittonŽ Sidewalk april 26, with images of the drawn on sidewalks. The poster Rebecca Bolin asked studenst who were doodling on the pavement what it was all about and got the reply: \