*Vuitton at Yale*
Here’s guerilla marketing–if we can call it that–that knows its audience. Alex pointed me to this report on Louis Vuitton sidewalk chalk ads targeting Yalies. Apparently, the stunt was perpetrated by some kids in “Save Louis” t-shirts; it isn’t really clear whether they were compensated as marketers or doing it as an ironic stunt. Anyone know the low-down on this one?