*A second load of laundry*
Ad Blather pointed me to this visually stunning spot for Ariston Washing Machines. It features clothes that have been made to look like aquatic life, swimming blissfully in an aquatic wonderland:
It’s very artfully done. Unfortunately, it’s also very been-done. In 2004, Springer & Jacoby created a print campaign for Ecover laundry detergent that is visually nearly identical–a campaign that was reprinted in Archive (thanks to Jesper Hansen and Maxim Van Wijk for their help in locating copies of this campaign):
The Ariston spot even mimicks some of the poses of the Ecover campaign: the socks as fish, a scarf/tie as eel, a blouse as jellyfish. It seems a little too similar to be a case of brainsync, in my opinion.
And if that wasn’t enough, Clayton over at adland also found this Whirlpool Duet ad that uses clothes to make swimming animals–in this case, penguins:
Note to self: no more animal-morphic clothes concepts, especially for any laundry-related client.
November 30th, 1999 at 12:00 am
Found this Gold Lion winner on YouTube. You’ve probably seen it by now. A few months ago there was a little controversy about its originality. Today, however, we feature it as an example of how current events can truly change change the context of your work in an instant. If this spot were running this week, we wondered aloud if the brand manager might have been
November 30th, 1999 at 12:00 am
as jellyfish. It seems a little too similar to be a case of brainsync, in my opinion. And if that wasn’t enough, Clayton also found this Whirlpool Duet ad that uses clothes to make swimming animals–in this case, penguins. Check out all the images attexturl.net. ——————————————————————– Posted by: brandonbarr on Tuesday, June 13, 2006 - 08:23 PM CEST 3 Comments [IMG Send this story to a buddy] [IMG Printer friendly page]
November 30th, 1999 at 12:00 am
texturl.net Brandon Barr points out its close similarity to a campaign for Ecover washing detergent. Today’s Campaign magazine carries a letter pointing out the similarity of the new NSPCC ad to one for T-Mobile, an article describing similarities between a
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