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*color me laughing 2* | texturl

*color me laughing 2*

Clayton has now posted original scans of The Executive Coloring Book, the heavily edited form of which I wrote about last week. This version, written by Marcie Hans, Dennis Altman, and Martin A. Cohen in 1961, is even funnier. And it still shows that client relationships haven’t changed all that much in 40 years.

One of the large copy changes was to the letter greeking on the last page that I quoted in my previous entry. The original reads:

Furthermore notwithstanding heretofore consequently, stock option. Business-wise general picture debenture. Sales picture tax loss henceforth. Net worth.

Amortize co-operate firm up cost-plus employee relationship profit picture. Simultaneously depletion allowance company policy hertofore solidify. Corporate bond industrial outlook. Inventory profit straightforward profit margin complaint heretofore without prejudice.

Budget non-recurring phenomenon co-operate option. General picture labor problem annuity, inventory kickback subsequently nonetheless. Fiscal year notwithstanding company policy gross mark up. Debenture solid front. Government percent draft re-order renewable. Contractually solid front.

With best personal regards to Mildred and the children.

So the “revised” version is more advertising-centric and current in its use of buzzwords. Overall, though, the hackneyed rewrites don’t really make things any better. In fact, I was sure that my favorite line, “Color my underwear important,” was added to the piece, since it was printed in the Selectric used for all edits. But it’s in the orginal too. Just an amazing find.

This entry was posted on Monday, August 28th, 2006 at 9:27 am and is filed under *advertising* . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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