Intercontinental Hotels Group, Priority Club Rewards eMagazine
The Priority Club Rewards eMagazine had, over the course of its first two issues, created a new standard for promotional entertainment and education—integrating custom video and rich-media animation into a tremendously successful and award-winning overall package. So to raise the game in issues 3 and 4, we focused raising the bar for the content, while keeping the product benefits always close at hand: a video about a fan using his points to stalk Cal Ripken; a friendly host showing how to see an entire town on points alone; a crazy infomercial host hocking a Points Cloner; engaging kinetic type animations that entertained as they educated. The results? These humorous, energetic videos scored big with viewers, improving on the series’ already impressive metrics. And also, the happy client got a real-life Points Cloner to keep in his office.
[Launch issue 3]
[Launch issue 4]
ACD: Joel Krieger
CW: Brandon Barr, Jennifer Blehm
AD: Andrew Payne, Chesley Lowe
Motion graphics: Daryl Meyers

January 4th, 2009 at 12:22 am
comment5,
January 4th, 2009 at 12:22 am
comment2,
January 4th, 2009 at 12:23 am
comment4,
January 4th, 2009 at 12:23 am
comment1,
January 4th, 2009 at 12:24 am
comment3,
January 4th, 2009 at 1:00 am
comment6,
January 5th, 2009 at 7:09 pm
Поздравляю автора блога и читателей С Рождеством!
January 6th, 2009 at 8:58 pm
С Рождеством Христовым вас!!!
January 6th, 2009 at 9:02 pm
С Праздником вас! Желаю побольше хороших постов
January 6th, 2009 at 9:21 pm
Ну что ж, все праздники позади, пора бы и поработать! Ждем новых постов!
January 10th, 2009 at 5:48 pm
Отлично написано! Буду много думать…
January 13th, 2009 at 12:09 am
I think you are thinking like sukrat, but I think you should cover the other side of the topic in the post too…
January 15th, 2009 at 3:12 pm
I am amazed with it. It is a good thing for my research. Thanks
January 20th, 2009 at 1:19 pm
I am unable to understand this post. But well some points are useful for me.
January 26th, 2009 at 7:26 pm
пишется слово.
January 26th, 2009 at 7:34 pm
Быть вторым означает быть основным блюдом.