Intercontinental Hotels Group, Priority Club Rewards eMagazine

The Priority Club Rewards eMagazine had, over the course of its first two issues, created a new standard for promotional entertainment and education—integrating custom video and rich-media animation into a tremendously successful and award-winning overall package. So to raise the game in issues 3 and 4, we focused raising the bar for the content, while keeping the product benefits always close at hand: a video about a fan using his points to stalk Cal Ripken; a friendly host showing how to see an entire town on points alone; a crazy infomercial host hocking a Points Cloner; engaging kinetic type animations that entertained as they educated. The results? These humorous, energetic videos scored big with viewers, improving on the series’ already impressive metrics. And also, the happy client got a real-life Points Cloner to keep in his office.

[Launch issue 3]
[Launch issue 4]


ACD: Joel Krieger
CW: Brandon Barr, Jennifer Blehm
AD: Andrew Payne, Chesley Lowe
Motion graphics: Daryl Meyers


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