Portfolio
Here is the shortlist: some of my favorite projects I’ve worked on, in a variety of media. Clicking on most images will download a larger PDF. And if you need to see more examples of a specific category like interactive or broadcast, there are links at the bottom of the page.
Need a resume? Here you go.
Barclays Global Investors “Exploring ETFs” Microsite
For the Exploring ETFs site, we knew we wanted to deliver a learning experience that didn’t feel like a classroom. And we knew our audience would have different knowledge levels, different learning styles, and different amounts of time they could spend on the site.
So we set out to create an experience that 1) lets users self select their knowledge level and time-in-experience by either skimming from topic to topic or diving deeper at any point and 2) allows users to customize their path through the information, easily save content for later, and quickly reorient themselves on return visits. From the beginning, we wanted to make abstract ideas tangible by tying them to concrete, real-world objects — to make a sort of rational playground where ideas are real and info-graphics and abstraction aren’t allowed.
ACD: Joel Krieger
CW: Brandon Barr
AD: Chesley Lowe
Dev: Brian Gorby, Jonathan Thompson
IHG, Priority Club Rewards eMagazine
The Priority Club Rewards eMagazine had, over the course of its first two issues, created a new standard for promotional entertainment and education—integrating custom video and rich-media animation into a tremendously successful and award-winning overall package. So to raise the game in issues 3 and 4, we focused raising the bar for the content, while keeping the product benefits always close at hand: a video about a fan using his points to stalk Cal Ripken; a friendly host showing how to see an entire town on points alone; a crazy infomercial host hocking a Points Cloner; engaging kinetic type animations that entertained as they educated. The results? These humorous, energetic videos scored big with viewers, improving on the series’ already impressive metrics. And also, the happy client got a real-life Points Cloner to keep in his office.
ACD: Joel Krieger
CW: Brandon Barr, Jennifer Blehm
AD: Andrew Payne, Chesley Lowe
Motion graphics: Daryl Meyers
[Launch issue 4]
[Launch issue 3]
PureVision "Life Demands Vision" Campaign
While other contact lens brands make claims of better comfort, this trade print campaign was developed to convince eye doctors that better vision is what their patients’ lives actually require–and what only the unique design of PureVision lenses deliver.
The campaign launched in November 2005 and soon expanded to include email blasts, detail aids, CD-ROMs, trade show booth design, consumer print, and consumer POS.
CW: Brandon Barr
AD: Jeremy Schwartz
Print Ad 1
Headline: I need to see everything on my beat, regardless of what time
I walk it.
Body copy: Vision should perform as well on the streets as it does on your charts. With enhanced aspheric optics, PureVision lenses are designed to reduce spherical aberration, for crisp vision all day and into the night. The result is a silicone hydrogel lens that not only gives your patients exceptional comfort and health, but also gives them exceptional visual quality. Life demands vision.
Print Ad 2
Headline: To nail my next turn without nailing the wall, I need stability.
Body copy: At every second, precision performance requires precision design. PureVision Toric lenses are the only silicone hydrogel lenses to combine the proven stability of the SofLens66 Toric Lo-Torque design with the advanced aberration correction of enhanced aspheric optics. Which means you can give your astigmatic patients remarkably crisp, stable vision–in a material that delivers exceptional comfort and health. Life demands stability.
Print Ad 3
Headline: Before I bring each note to life, I have to see it. In my head, my score, and my conductor’s baton.
Body copy: Presbyopes need crisp vision at every distance, not just up close. PureVision Multi-Focal contact lenses incorporate the wide intermediate design profile of the world’s #1 multifocal lens–for a silicone hydrogel lens that not only gives your presbyopic patients ultimate comfort and health but delivers crisp, detailed vision near, far and everywhere in between. Life demands detail.
We knew that the “Life Demands Vision” rallying cry had legs, so as we shot the principal photography for the print campaign, we also captured video that, like the print campaign, made the technological benefits of PureVision lenses into something tangible, something real. That video footage could then be extended into a CD-ROM introduction (shown below), trade show films - even consumer TV spots.
2007 Cartoon Network Calendar
Every year, our department designed a wall calendar that gets distributed to employees, fans, and business partners. Each month focuses on a different show or property. Below are the pages for Boomerang (which shows Hanna-Barbera classics), and “The Grim Adventures of Billy & Mandy,” a darkly comic show about 2 kids who befriend the Grim Reaper. Oh, and Billy is irrationally afraid of clowns. (Click the images for a PDF version of the full pages, complete with made-up holidays.)
CW: Brandon Barr
Design: Tom Shutt, Owen Eliasen
Cover
January Page
October Page
Smashed Grapes Print and POS
Many people buy wine for the taste. Some buy it for the year. But more and more buy it for the brand. To speak directly to those consumers looking for something a little different, the client needed concepts that would break through the liquor category clutter.
CW: Brandon Barr
AD: Katie Woodson
Concept 1
Concept 2
Concept 3
Ad Council “Lose your Excuse” Microsite
How do you get kids to start saving energy? Well, it starts with a great insight from the good folks at Goodby: highlight how easy is to do something about it.
Our team’s concept for bringing that message to life online revolved around creating a hand-crafted animated world that delivered energy tips while poking fun at the ridiculous nature of excuses. We created 10 rooms, each introducing different wacky characters and story-lines, and gave kids the interactive tools to create their own energy-saving campaigns and share them online with their friends.
ACD: Mason Poe
CW: Brandon Barr
AD: Mike Boutte, Philip Darden
Dev: Fraser Campbell
NIKE MAXSIGHT Professional Launch Support CD-ROM
During the launch of this entirely new category of contact lenses, this CD-ROM took the place of in-person sales support – giving eye doctors the tools and training they need to make NIKE MAXSIGHT sports-tinted contact lenses a success at their practices.
CW: Brandon Barr
AD: Ann McAllister-Thomas, Max Brown
CD-ROM Case
CD-ROM
(ZIP file; requires Flash. Presentation time: 15 minutes, with voiceover.)
“Cartoon Network: Design at Play” Museum Show
When the Museum of Design Atlanta approached us about doing a museum show of our network’s design work, we knew it couldn’t be some stuffy affair. We set the tone with an ad and a show name that made sure people knew this museum show was going to be done OUR WAY. We kept that sense of fun and mischief alive throughout the space design - all the way down to the hand-painted walls and the gallery signs. It was one of MODA’s best-attended exhibits ever.
CW: Brandon Barr
Design: Tom Shutt & Ty Wong
Print Ad
Gallery 1
Gallery 1 Intro Sign
Gallery2
Gallery 2 Intro Sign
Gallery 3
Gallery 3 Intro Sign
PRism Awards CFE, Invite, and Collateral Materials
This direct mail program for the local public relations awards show injected a little fun into the proceedings. The call-for-entries attracted a record number of entries, and the invitation used a fold-out poster to help keep the date of the event on people’s minds. The fold-out posters were so well-received, they had them reprinted flat to hand out as souvenirs at the show. And after the show, a 30-year PR veteran called the agency to thank the creatives, saying she loved her periodic table so much she was having it framed. It was the best compliment I’ve received so far.
CW: Brandon Barr
AD: Donna Korff
Call For Entries - Square self-mailer
Accordian Fold Invitation - Folds out to poster
Souvenir Poster - Distributed at awards show
Winners Book
“The Fourth R” Rescuing Recess Print Campaign
All over the country, recess is getting cut from schools’ budgets - even though evidence shows that it’s a vital part of a kid’s learning environment. National Recess Week was planned as a time when kids could show their support for recess. It was our job to make it a cause kids could rally around. And we did – with billboards; print ads; posters; and thousands classroom kits with activity posters, printable flyers, and playground equipment.
Over 10,000 Recess Rallies were held across the country during National Recess Week. And when I attended a local one and heard countless kids excitedly talking about saving “the fourth R,” I knew we’d really done something great.
CW: Brandon Barr
AD: Matt Crouch
Design: Ty Wong/Rob Zides
Print Ad and Poster
Classroom Activity Poster
Volunteer Manual (copy provided and edited)
Certificate
Cartoon Network DVD Banner ads
Historically, our in-house design department had been a print-only affair. So when Cartoon Network Enterprises decided to shift their ad dollars from print to online, they asked us to simply make some static online ads. One look at the engaging, gamer-friendly sites they would be housed on told me that static ads wouldn’t do. So I pushed our department to give the client more than they asked for. And with each ad, we’ve pushed the level of animation and interactivity - not to mention raising our clients’ expectations and redefining what our department does.
(Click the links to open banners in new window.Then, click to start.)
Cartoon Network Halloween 3 DVD leaderboard
CW: Brandon Barr
Design: Owen Eliasen
Dev: Marshall Smith
Cartoon Network Christmas 3 DVD leaderboard
CW: Brandon Barr
Design: Shari Margolin
Dev: Marshall Smith
Foster’s Home For Imaginary Friends Season 1 DVD leaderboard
CW: Brandon Barr
Design: Rob Zides
Dev: Marshall Smith
(Don’t forget to play with Bloo’s eyes at the end.)
Ed, Edd, n Eddy Season 2 DVD leaderboard
CW: Brandon Barr
Design: Tom Shutt
Dev: Marshall Smith
Got a few more minutes? Looking for more examples of work in specific media, sorted by date? Well, then, here you go:
Print | Direct | Interactive | Broadcast