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Matt's recent entry about XXX spam being left in his blog's comments worries me a little bit, but it also reminded me of something I meant to write about earlier.
I was going through my referrer logs, and noticed several interesting referrers. When I clicked on several of them, I was treated to a good dose of take-over-your-browser-window porn sites. However, one also sent me to an advertisement for Snoop Dogg's new album--or, more specifically, to precisely the sort of web widget that get passed around the blogging community: a web application that "shizzolates" any URL.
This is the first commercial attempt I've seen to try to introduce a meme into the blogging community, and I find that significant for several reasons. First, it shows that the blogging community is beginning to be seen as "tastemakers" by the producers of cultural equity--media and advertising companies. Second, it is a perfect example of how marketing is quite literally "smartening" itself: to reach a specific audience (And what can we say about the referrer log blogger? What are they to marketers? Community outreach builders? The vainest of the vain?), they are again creating tools that ACT.
So what is this new marketing called? Matt asked, and I'm not sure; clearly though, it has its methodological roots in spam.
Posted by brandon barr at February 28, 2003 11:40 AM | TrackBack