outlinks in new windows

February 23, 2004

-more on the art of spam-

A while ago, I posted on the poetics of random strings of keywords in spam. Now Jason sees it in blogspam.

At this level, spam is increasing its effectiveness in the electronic medium by developing word clusters that have no relation to its marketing message. All the "advertising," if that's what you call it, is contained within a link.

So what's left in the spam? Word clusters designed both to bypass filters and intrigue someone enough to hit the link (or write about it, hehe). Word clusters for word cluster's sake.

They may be products of cyborg monkeys with typewriters, but they operate with intention. And that's starting to sound like art to me.

A 60s art movement was defined by a Campbell's soup can. Maybe the next movement will be defined, perhaps against our will, by a can of Hormel spiced, diced meat.

Posted by brandon barr at February 23, 2004 07:14 AM | TrackBack

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